The New Premium has a new address...Yours
From the curb to the showroom to the service lane, the best way to signal our customers that we will deliver on the promise of the New Premium is to make every aspect of their purchase and ownership experience consistent with the marketing communications they will see from both Buick GMC and your dealership. This consistency will magnify our voice, project a premium feel and reinforce your credibility, which can help to create the right atmosphere for customers...Duncan Aldred - U.S. Vice President, Buick & GMC Sales, Service, and Marketing
Buick - "Experience The New Buick"
Innovative and Progressive
Balanced - Premium - Accessible
Modern Luxurious Refined
GMC - "We are Professional Grade"
Strong - Capable - Uncompromising
Confident - Bold - Undaunted
Combined Buick GMC is the New Premium
The Buick GMC Facility Image program was designed to assist dealers with the execution of a consistent yet flexible Image design. There are several required elements that will link the look of Buick GMC dealerships together. The differences that each facility may posses have been taken into account within the program's required content.